Hero Designs
User-Interface Designs. Prototypes. Mobile Designs
Role: Sole Designer & Art Director
Create a responsive multi-page website that was both striking and functional. I created an e-commerce store-front design for a sustainable up-cycled clothing brand, encouraging people to buy once-worn while reducing their eco footprint.
From inspiration to
moodboard to website
I gathered inspiration from found images and 70’s photography, black and white images, and fashion websites to form the visual inspiration for the Hero brand. A mix of old and new, hand-made, and sustainable.
The Initial Concepts
Option 2 was most successful distinct amongst the competition and a disruptor in the space.
